From leading professors to top CMOs and best selling authors, the range of perspectives has been fascinating.

However, the guest that has probably influenced my thinking the most is probably less well known – certainly less well known than he should be.

Richard Stacy is a UK based PR industry veteran turned social media author and consultant who tends to swim against the tide with provocative thinking. Richard is not contrarian for the sake of it – this is not what Seth Godin refers to as “set yourself on fire” type of attention. Richard’s ideas are based on a deep theoretical understanding of media history, marketing strategy and the technology landscape.

Richard doesn’t just explain what is happening, he dives into the why. You can listen to his fascinating perspectives on “hot marketing”,  big data and social media and privacy on the podcast.

Richard has previously authored a book – the brilliantly titled “Social Media and the Three Percent Rule: how to succeed by not talking to 97% of your audience”. Written in 2013 it still remains relevant today.

He has now released his latest “manifesto” – longer than a normal blog post but shorter than an ebook. We often use the acronym TLDR in social (too long didn’t read), however, I would dub this work TLMR (too long must-read).

This isn’t one to browse on the train in a hurry. Set aside a quality 45 minutes and dive into some heavy yet deeply insightful thinking on the future of marketing.

You can find “Stop and Think” here. Something all marketers should read and have a very deep think about.