Author, speaker and Head of Innovation for New York-based Zenith Media, Tom Goodwin, joins the podcast this week to talk about innovation, disruption and his new book, Digital Darwinism. We discuss:
- Tom’s career to date
- Tom’s new book “Digital Darwinism”
- The premise of Tom’s new book and why he felt like he needed to write about digital and innovation/disruption in 2018
- The tendency and reasons for applying new technology to preexisting infrastructure for improvement, rather than replacement
- The danger of being simplistic about change in the digital age
- The pace of change and how it differs depending on a company’s sector
- The issue of change management: how a lack of imagination and preservation of self-interest prevents innovation and leads to the collapse of previously established brands
- The unfair advantage new modern brands have over old businesses
- Why intuition is key for moving to new technologies or waiting for them to evolve
Tom is at his enigmatic best, delivering a truly thought-provoking and insightful conversation. Definitely worth a listen!
Key Links
Tom can be found on Twitter and LinkedIn.
Click here for more on Tom, and here for Zenith Media.
Click here for more on Tom’s new book and here to buy.
Tom recommends reading Reimagine! by Tom Peters.
Tom recommends following Derek Thompson, Benedict Evans and Rory Sutherland (Mark Ritson is a close fourth).
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