EchoJunction

  • Home
  • About
    • Our Team
    • Our Products
  • Blog
  • Podcast
  • Interviews
    • Jay Baer – Hug your Haters
    • Jay Baer – Youtility
    • Joe Pulizzi
    • Joseph Jaffe
    • Brian Clark
    • Robert Rose
    • Brian Fanzo
    • Gavin Heaton
    • Joshua March – Facebook Messenger
    • Joshua March – Social Service
    • Andrew Hutchinson
    • Scott Brinker
    • Richard Stacy
    • Kevin Bloch
  • eBook
  • Media
  • Contact
You are here: Home / Podcast Episodes / Scott Brinker talks martech

June 11, 2018 by Adam Fraser Leave a Comment

Scott Brinker talks martech

VP of Platform Ecosystem at HubSpot and Editor of chiefmartec.com, Scott Brinker, returns to the podcast to talk marketing technology. We discuss:

  • Scott’s career to date
  • The beginnings and growth of Scott’s Martech landscape
  • The potential growth of Fintech and HR technologies
  • 2018’s Martech landscape. understanding the rapid growth of marketing technology, and what the fastest growing technologies are
  • How the GDPR and growing privacy concern has lead to the emergence of the new Compliance & Privacy martech category
  • Trends in the social media technology sector and why Scott believes the martech side of social media is constantly evolving in response to the everchanging targets
  • Scott’s thoughts on consolidation and explaining martech’s growth pattern: why martech follows a cyclical pattern like markets, but at a much higher amplitude than previous cycles, on top of continued software expansion
  • Not all software is created equal: why Scott believes a ‘one size fits all’ solution or provider will never exist for martech and related technologies
  • Why innovation lies in API’s and connecting technologies
  • How martech is influencing company roles through new departments, positions and integration with company structures and hierarchies
  • The pace of technological change and why it is the key challenge for marketers

Great to get Scott back on the podcast. He is truly the leading thinker in the marketing technology landscape. Well worth a listen!

Key Links

Scott can be found on Twitter and LinkedIn.

Click here for chiefmartec.com and here for the 2018 Martech landscape.

Click here for HubSpot.

My first, second and third podcast with Scott.

Scott Brinker talks martechAdam Fraser
  • Social:
  • Link:
  • Embed:
https://echojunction.furtzdesigns.com/wp-content/uploads/2018/06/ScottBWholePodcast4.mp3
Download Audio Subscribe
Print Friendly

Filed Under: The EchoJunction Podcast with Adam Fraser Tagged with: Adam Fraser, echojunction, Marketing, marketing technology, Martech, podcast, Scott brinker

About Adam Fraser

Founder, EchoJunction, an intersection of social media and technology.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hot content here

With over 100,000 downloads and counting, join the thousands of others who have listened to the EchoJunction podcast!

Sign up for social media news, blog updates and insightful podcasts.

About us

We work at the intersection of social media and enterprise IT. The worlds of the CMO and CIO are converging and we can help you with your marketing and social business technology requirements.

Recent Posts

  • Matt Allison with the wisdom!
  • Thank you, Erica!
  • Tweet from Kellog’s
  • Thanks for coming back, Jay!

Get in touch

  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Twitter

PRIVACY POLICY

© 2021 EchoJunction · Rainmaker Platform