Scott Brinker talks martech

VP of Platform Ecosystem at HubSpot and Editor of chiefmartec.com, Scott Brinker, returns to the podcast to talk marketing technology. We discuss:

• Scott’s career to date
• The beginnings and growth of Scott’s Martech landscape
• The potential growth of Fintech and HR technologies
• 2018’s Martech landscape. understanding the rapid growth of marketing technology, and what the fastest growing technologies are
• How the GDPR and growing privacy concern has lead to the emergence of the new Compliance & Privacy martech category
• Trends in the social media technology sector and why Scott believes the martech side of social media is constantly evolving in response to the everchanging targets
• Scott’s thoughts on consolidation and explaining martech’s growth pattern: why martech follows a cyclical pattern like markets, but at a much higher amplitude than previous cycles, on top of continued software expansion
• Not all software is created equal: why Scott believes a ‘one size fits all’ solution or provider will never exist for martech and related technologies
• Why innovation lies in API’s and connecting technologies
• How martech is influencing company roles through new departments, positions and integration with company structures and hierarchies
• The pace of technological change and why it is the key challenge for marketers

Great to get Scott back on the podcast. He is truly the leading thinker in the marketing technology landscape. Well worth a listen!

Key Links

Scott can be found on Twitter and LinkedIn.

Click here for chiefmartec.com and here for the 2018 Martech landscape.

Click here for HubSpot.

My first, second and third podcast with Scott.