Associate Creative Director for Wellmark, Ryan Wallman, joins the podcast this week to talk about his new co-authored book Eat Your Greens and creative marketing. We discuss:
- Ryan’s career to date, and his move from medical practitioner to writer
- Ryan’s satirical perspective on the marketing sector and why he believes too many marketers take themselves too seriously
- Art vs Science: Ryan’s thoughts on the two schools of marketing and marketing’s maturity
- Why marketing is about sales and why the idea of purpose marketing is a disservice to the industry
- Copywriting today and why self-publication and technology has damaged the perceived value of copywriting in the marketing mix
- The premise for Eat Your Greens and its focus in evidence-based marketing, with perspectives from a curation of various leading marketing figures, including Mark Ritson, Tom Goodwin, Byron Sharp, Bob Hoffman and many more
- Ryan’s topic within Eat Your Greens and his thoughts on nonsensical language furthering the damage on the often-perceived nonsensical profession
- The overcomplication of customer service journeys and why this needs to change as the majority of consumer purchase decisions are based on ‘unthinking processes’
- Ryan’s jargon acronyms in marketing and being cautious of users of ‘trendy’ terms
- Key themes and topics from Eat Your Greens, including hype skepticism and simplistic thinking
Great to host a unique yet practical thinking practitioner in Ryan. Well worth a listen for all the skeptics out there!
Ryan recommends reading The Choice Factory by Richard Shotton.