Associate Creative Director for Wellmark, Ryan Wallman, joins the podcast this week to talk about his new co-authored book Eat Your Greens and creative marketing. We discuss:
- Ryan’s career to date, and his move from medical practitioner to writer
- Ryan’s satirical perspective on the marketing sector and why he believes too many marketers take themselves too seriously
- Art vs Science: Ryan’s thoughts on the two schools of marketing and marketing’s maturity
- Why marketing is about sales and why the idea of purpose marketing is a disservice to the industry
- Copywriting today and why self-publication and technology has damaged the perceived value of copywriting in the marketing mix
- The premise for Eat Your Greens and its focus in evidence-based marketing, with perspectives from a curation of various leading marketing figures, including Mark Ritson, Tom Goodwin, Byron Sharp, Bob Hoffman and many more
- Ryan’s topic within Eat Your Greens and his thoughts on nonsensical language furthering the damage on the often-perceived nonsensical profession
- The overcomplication of customer service journeys and why this needs to change as the majority of consumer purchase decisions are based on ‘unthinking processes’
- Ryan’s jargon acronyms in marketing and being cautious of users of ‘trendy’ terms
- Key themes and topics from Eat Your Greens, including hype skepticism and simplistic thinking
Great to host a unique yet practical thinking practitioner in Ryan. Well worth a listen for all the skeptics out there!
Key Links
Ryan can be found on LinkedIn and Twitter.
Click here for more on Wellmark. For Eat Your Greens, click here.
Ryan recommends reading The Choice Factory by Richard Shotton.
Ryan recommends following JP Hanson, Mark Ritson, and Vikki Ross.
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