Leading UK thought leader Richard Stacy joins the podcast again this week to discuss big data algorithms. We discuss:
- Richard’s career to date
- Why behaviour identification and real time response are the key to success in the
- digital age
- What is big data?
- How algorithms are impacting business decisions today
- Difference between big data and small data
- Social platforms using algorithms to determine what we see
- How Facebook determines the algorithms which control the content flow
- The importance of trust and transparency when businesses develop algorithms
- How should CMOs and heads of digital manage the challenges in the current
- environment
- Why owning and controlling their own data is so important for brands today
A really interesting conversation on a very big and important. Well worth a listen.
Key Links
You can Richard’s website here.
My first podcast conversation with Richard on hot marketing is here.
Richard looks at Social Media Today and Econsultancy.
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