Richard Stacy talks hot marketing

Richard Stacy, a well-known social media thought leader from the UK joins the EchoJunction podcast this week. Hang on to your hats as Richard gives his no holds barred view of the world and it may be different to anything you have heard before!

In this episode we discuss:

• How Richard moved from a senior role in PR to the world of social media
• How the PR sector has changed in the past 20 years
• The comparison between “brand journalism” from the pre-digital era to content marketing of today
• Whether traditional PR still has a role today in the modern digital era
• Richard’s explanation of how traditional media and social media are fundamentally different
• Whether our traditional view of “audiences” is relevant in the world of social media
• Richard’s blog post on “hot marketing” and why brands need to build deeper relationships with smaller groups of people at a time when operating on social media
• Why Richard is sceptical of some of the current approach to content marketing
• Why applying traditional approaches to marketing are doomed to fail in social media
• The role of traditional advertising in the current market
• Why listening first is the most important thing brands can do on social
• The difference between “connecting” with people on social and gaining their attention
• The importance of customer service on social
• Key trends Richard expects to see in the social media sector over the next 12-24 months and then beyond
• Why Richard’s views tend to ‘swim against the tide’ and why his views differ from many mainstream social media analysts from the USA
• Plus lots more!
• (including Richard’s favourite social network which will definitely surprise you)

Richard is an extremely deep thinker on this space and his views are sure to get you thinking, whether or not you agree with all of them. This podcast is all about broadening horizons, education and differing perspectives – in that context I urge you to listen to this thought provoking episode.

Key Links

You can find Richard’s blog here. His blog post on hot marketing is here.

The most impactful books Richard has read are In Search of Excellence by Tom Peters and Big Data: A Revolution That Will Transform How We Live, Work, and Think by Kenneth Cukier and Viktor Mayer-Schönberger