Julie Trell talks accelerator businesses

Former Salesforce exec and head of muru-D, Julie Trell, joins the podcast this week to talk about accelerator businesses. We discuss:

• Julie’s career to date
• How Julie met Salesforces founder Marc Benioff pre-Salesforce, and the vision he had that led her to join his team
• Julie’s decade at Salesforce, her roles there and how the customer-centric approach has driven the successful growth and longevity of Salesforce
• Julie’s career post-Salesforce and what drove her to work for philanthropic organisations
• muru-D, what accelerator businesses are and how muru-D is helping to create a space for entrepreneurs to thrive
• What Julie and muru-D look for in entrepreneurs, from knowing who your customer is and articulating the right solution for them
• Julie’s thoughts on empathetic marketing and the importance of delivering the right story, to the right customers and responding on time
• SheEO, radical generosity and how the initiative it is enabling women to invest and support female entrepreneurs
• The technologies muru-D are employing to manage both entrepreneurs and their customers, from workflow and communications to mental health monitoring and management
• Trainwreck Tuesday: how muru-D educating startup founders on failures and risk through storytelling

Great to get Julie on to take us through an unfamiliar area of startup business and her experiences at Salesforce. Well worth a listen!

Key Links

Julie can be found on LinkedIn and Twitter.

Click here for more on muru-D and here for more on SheEO.

Julie recommends reading Behind the Cloud by Marc Benioff and Delivering Happiness by Tony Hsieh.

Julie recommends following Annie Parker, Micah Baldwin, The Tweet of God and Aaron Levie.