We come back home from our USA based interviews and I have a great discussion with well-known Australian digital marketing thought leader Gavin Heaton.
In this episode we discuss:
- How the ‘digital revolution’ has transformed the world of the marketer in the last decade
- Gavin’s social media maturity model for assessing how effectively enterprises are using social media
- Gavin’s recent blog post titled ‘The True Value of Social Business is Still to be Unlocked’
- The recent MITSloan/Deloitte 2014 Social Business Exec Study which analysed how effectively global enterprises were using social media
- Use cases for social media within an enterpise beyond sales and marketing
- The performance of Australian businesses versus their global contemporaries in this area
- What the potential catalyst will be to increase adoption of social business in Australia
- The “B2C Myth” that social can only be effective for consumer facing businesses
- The differences between B2B v B2C use cases for social business
- IT integration of social data into other enterprise systems
- Who should own social media strategy within an enterprise
- Gavin’s outlook for the future in this space
- Plus lots lots more!
- (Including hearing why Gavin thinks that driver-less cars will not succeed!)
Gavin is one of the leading thinkers in the local market on all things digital and his insights are always worth a listen. Highly recommend you tune in.
Enjoy the show!
Key Links
Gavin blogs at Servants of Chaos and also the Founder at the Disruptors Handbook.
Gavin is active on Twitter here and his favourite author can be found here.
Leave a Reply